{ R SQUARED MARKETING IS NOW BINGER }

ABOUT US

Binger is a branding, marketing, and creative agency focused on helping omni-channel retailers focus their brands, increase revenues, bring in new customers, and look their best.


After 30+ years in this business, we have the experience and the expertise to make a positive impact on the bottom line of our clients’ businesses. And that’s exactly what we do every day.


From our business-changing Brand Studies to our Marketing Strategy to our Creative Development and Execution, we’ve consistently increased revenues, saved costs, and focused brand messaging for our clients.


OUR PROCESS

We love working with interesting and innovative clients who trust us to transform their brands with the best vision, strategy, and creative and marketing tactics while meeting—or, better yet, exceeding—their business objectives. Clients that value well-planned branding, strategy and creative will note that this is our forte: building a strong and stable foundation for their brand that supports their needs now, and into the future.


Our process begins with an initial consultation (phone or in person) to allow us to learn more about your business, needs, pain points, goals, and, most importantly, to determine if we are a good fit for each other.


This initial consultation is followed by an on-site meeting to take a deeper dive into your business objectives and to discuss how best to move forward. After we are in agreement about the goal-posts we are heading toward, we will present strategy options tailored to accomplish your objectives.


Once we are engaged with you, we will begin to work on solutions.


Note that, occasionally, if we both agree that there is tactical work to be done (research, interviews, competitive analysis, etc.), we will suggest a small paid diagnostic to root out the answer to the question “what exactly is needed here?” which will be delivered to you as a written report with recommendations — along with the full project proposal.


BRANDING

To get right to the point, this is the basis of everything we do.


We refer to our Brand Study work as “building the foundation” of a business. Even companies that have been in business for years -- or even decades -- may not have a solid foundation upon which to build their brand.


After a kickoff meeting with your team, we take a deep dive into your brand. We study your brand attributes, mission statement, customer profiles, logo, taglines, typography, color palettes, photography, and much more.  We look at your industry vertical, competitors, customer perception, and customer journey. We then come back to you with a detailed presentation and a plan for your path forward.


With a solid foundation, all of your initiatives (whether it’s marketing, creative, digital, email, catalog, targeted postcards, or any initiative that’s going to increase your revenues) will be aligned and seamless. Using our brand study to move forward, your vision will be clear and you will see positive results.


If you’re curious about our Brand Studies, let us know and we can walk you through a case study or two from our client portfolio.


MARKETING

By immersing ourselves in your brand, we become completely aligned with your priorities. Whether you’re focused on engaging your current customers, acquiring new customers, or both, we design a marketing strategy that leverages an appropriate mix of media and martech to effectively deliver your brand message and experience. We support strategy and execution with performance analysis to ensure transparency and to continually optimize all marketing components.


Marketing services include:


  • Omni-channel marketing strategy
  • Customer development and acquisition - CRM
  • Catalog circulation and direct mail planning
  • Digital marketing: SEM/SEO, Social, Email
  • Performance analysis: marketing & digital audits
  • Customer journey mapping
  • Martech requirements definition and solution selection


CREATIVE

Our creative strategy, development, and execution is a natural add-on to the branding and marketing work we do. We know how to use carefully crafted design and best practices to our advantage to help our clients sell more products. Over the past few decades we’ve designed and produced catalogs, lookbooks, targeted postcard campaigns, direct mail pieces, websites, emails, and collateral.


Creative services include:


  • Developing creative direction and brand look and feel
  • Creative strategy reviews and recommendations
  • Launching and/or redesigning catalogs
  • Photo planning and art direction
  • Ongoing design, art direction and production
  • Overseeing print production to ensure the highest quality results


WHO WE ARE

Our founders, Rick Binger and Rick Ragusa, have a combined 60+ years in the omni-channel marketing world.


Rick Binger

Rick has over 30 years experience in strategic creative thinking. He cut his teeth working for Pentagram in the 1980s designing and producing the award-winning Nature Company catalog. He moved on to form his own agency – Binger Catalog Marketing – in 1991. There, he worked with many top retailers including Design Within Reach, Art.com, Restoration Hardware, Benefit Cosmetics, Nickelodeon, The Oakland Raiders, Discovery Toys, and Road Runner Sports, to name just a few. Rick later served as Co-Founder and Chief Content Officer at Catalog Spree (an app providing paperless catalog shopping); Vice President of Creative at SysIQ (an ecommerce development agency); Director of Creative at Gump’s (a famed San Francisco retailer); and Executive Vice President of Creative at CohereOne (a catalog strategy agency).


Rick Ragusa

Rick Ragusa specializes in marketing strategy with a focus on omni-channel retail, digital and direct marketing, and the customer experience. He is a data-driven marketing leader with 30 years experience including P&L ownership of the direct-to-consumer retail channel. Rick has contributed to the success of some of the best brands in omni-channel retail and direct marketing, including Williams-Sonoma, Smith & Hawken, Serena & Lily, Balsam Brands, and California Closets. Rick leverages the analytic layer to understand what marketing mix profitably drives customer engagement.  Rick enjoys working with high-growth, small to mid-sized brands providing strategic guidance and change management to advance their capabilities and goals.



If you have a project you'd like to discuss, drop us a note.