This Probably Won’t Interest You
What if I told you that there was an easy and relatively effortless way for you to increase your revenues, bring in new customers, raise your conversion rate, position your brand more powerfully, and maybe even turn your whole business around?
Well, if you are like 95% of retailers, you would say “no thanks!” and continue doing things the way you’ve always done them.
That’s not an insult. That is reality. It’s human nature. We tend to be turned off by offers that sound “too good to be true” and we also tend to politely turn down outside advice on how we might do our jobs better.
But every once in a while, for whatever reasons, we find ourselves in a place where we are ready. Ready to open our minds to making some improvements. Ready to take the chance that maybe we really could be doing something better, or making more money, or bringing in new customers who we thought didn’t exist.
Those five-percenters typically have some similar issues that they’re grappling with – maybe you recognize some of these tell-tale signs:
You’ve reached a plateau. Sales have been looking good over the past couple years, the line on the graph keeps going up and to the right, and then suddenly, it’s flattened out. What’s going on?
Your creative isn’t evolving. You’re running out of ideas on how to present your products — in your catalogs, on the web, in emails. What can you do to freshen things up?
Your process and schedule seem out of whack. Things are taking longer than they seem like they should. Your creative team, photographers, stylists, copywriters, and production vendors are like ships passing in the night. How do you get back on track and get everyone coordinated?
Competitors’ catalogs look better than yours. So frustrating. Why can’t ours look like that? What are they doing that’s making their catalog so much more appealing? Sometimes the answers aren’t obvious.
The “Sleep Aids” aisle at CVS is calling your name. You’re losing sleep over the direction that your business is headed. You’re feeling depressed about what the future looks like. You’ve made some great changes, tried some innovative ideas, done a good amount of research, but things still could be better.
Do you see yourself in any of these descriptions? If so, what will it take to make that call or send that email to get your business back on track? You know there’s light at the end of the tunnel, but you need a push in the right direction.
Many businesses have experienced this same trajectory; they’ve hit the plateaus, they’ve felt a let-down when they see their newest catalog looking just like the last one, and the one before that, and the one before that… They’ve cursed their competitors for doing it better.
And they’ve hired us to do a Brand Study.
Our Brand Studies are different from most, and they are probably not what you’re expecting. It’s an intensive study of your brand, what drives you, who you are, what you do, and what your story is. We help you to build a strong foundation for your business which will support all of your future marketing efforts.
It’s about a 6 week process, start to finish, and only requires about one full day of your time (a half day kickoff and information-gathering session, and a half-day presentation of the study at the end).
Our clients have consistently been blown away by the work we’ve done, and if you don’t want to take our word for it, let us know and we can put you in touch with one or more of them so that they can tell you themselves.
What would it take for you to bring in an incomparable team of branding, marketing and creative experts to help you bump your business up to the next level? If you’re ready, we’re ready too.